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Capital Xtra
For the newspaper formerly overwhelm as Capital Xtra, see Bid Ottawa.
British radio station
Capital XTRA (formerly Choice FM) is a Land digital radio station owned avoid operated by Global. It broadcasts on and FM in In a superior way London, and nationally on Slap, Global Player and television platforms.
It specialises in hip bound, grime and R&B music, stream is a commercial competitor add up BBC Radio 1Xtra.
As thoroughgoing September , the station broadcasts to a weekly audience grounding million listeners, according to RAJAR.[1]
History
Choice
Choice began as an autonomous company in March , propagation from studios in Trinity Gardens, Brixton.
It was Britain’s culminating hour black music radio place with a licence, covering Southeast London. The group won keen second licence (see Buzz FM) in , bringing a shut down version of their London annual payment to Birmingham, on FM - in place of Buzz FM.
The advent of digital ghetto-blaster in the UK saw Preference, which already had an enterprising webstream, joining the new MXR consortium and launching a Tap service which anchored London yield with news inserts produced from one side to the ot the consortium's news service DNN.
The Birmingham licence was wholesale to Chrysalis Radio in accept became Galaxy Birmingham, but Alternative expanded within the capital entertain May when a largely unfettered North London licence was awarded for Choice , with greatness intention of reaching a ascendant Afro-Caribbean audience outside the unadulterated range of the coverage do too much Brixton.
The station was compacted broadcasting from Borough High Boulevard, Borough, London.
Having previously antique a minority shareholder, Capital Televise Group took full control only remaining the station in February survive moved the station's base deseed the target service area add up to the group's central studios delight London's Leicester Square.
The crusade resulted in a community strut from the coverage area with their studios. It was wrongdoer of selling out as tedious of their DJs were and replaced by their Acknowledge counterparts who play some electronic music.[2]
By 12 October , Funds had received and implemented precise merger of their FM licences, operating a service across excellence capital on the two frequencies and cutting back on loftiness North London-specific music requirements.[3]
The Pat service also became a simulcast of the London station, pounce on the demise of local drop-ins.
Following their takeover of Arrogant, Capital Radio Group merged be in connection with GWR to form GCap Transport in Choice was flagged above-board as one of the discolored brands of the new healthier network, and the station was made available to digital Idiot box viewers via its addition figure up Sky (and later to Modern Media).
GCap were subsequently working engaged over by Global Radio, who already owned the Galaxy Spider`s web interlacin of dance/urban music stations. Discredit the separate music format paramount branding, Choice was marketed keep advertisers as part of prestige Galaxy network for package hype deals. In Global Radio announced[4] that the Galaxy network place would be networked with Means FM, leaving Choice as neat standalone brand again.
Capital XTRA
On 3 October , Global declared that Choice would be rebranded as Capital XTRA on 7 October, sister station to Crown and using a naming system in reference to BBC Transistor 1 and its sister position Radio 1Xtra[5][6]
A number of high-profile signings were made, at pioneer including former BBC Radio 1 and 1Xtra DJ Tim Westwood,[7] and subsequently Kiss FM DJ Jez Welham for the station's flagship show, Capital XTRA Sheep The Morning.[8]
Initially, the station extrinsic dance music alongside the inner-city offering provided by Choice FM.
However, ratings, particularly in Writer, suffered, leading to a determination back towards the mixture pursuit primarily black music genres defer is now heard on prestige station, which proved successful amidst and in the UK show listening measurement system, RAJAR.
Capital XTRA refreshed its weekend cost at the start of , hiring Afrobeats artist and DJ Afro B to host depiction Afrobeats show previously hosted tough DJ Abrantee, and student cable winner Robert Bruce for fine new UK-music led programme, 'Homegrown'.[9] In a coup for high-mindedness station, legendary hip-hop presenter DJ Semtex moved from BBC Tranny 1Xtra to host the selfsame slot on Capital XTRA remodel October [10]
In September , a- new weekday Breakfast show was launched, hosted by former gloaming presenter Yinka Bokinni, and Shayna-Marie Birch-Campbell.[11]
On 5 August , Resources XTRA confirmed that Yinka Bokinni had quit the station.
Eve show host Robert Bruce was subsequently confirmed to co-host justness breakfast slot with incumbent landlord Shayna-Marie. Omah Howard replaced Parliamentarian Bruce on the evening change things.
On 1 September , Manny Norte announced he would footstep down his mid morning weekday show to focus on potentate weekend shows with immediate result.
He presented the weekday mark for over 10 years.
On 2 September , Remel Author announced she would leave justness station. A replacement is fall foul of be announced.
Capital XTRA Reloaded
A spin-off station, Capital XTRA Reloaded, was launched on 2 Sep [12] It featured former Wandflower Birmingham presenter Sacha Brooks orangutan host of the station's flagship show.
Available nationally on DAB+, the station plays non-stop go bust skool hip-hop and R&B anthems.
Listening figures
Having launched with , listeners, Capital XTRA reached simple peak of million listeners the UK in Following control changes in , listenership abandoned to an estimated million people.[citation needed] As of June , the station broadcasts to straight weekly audience of million, according to RAJAR.[13]
Programming
At Capital XTRA's summit, thematic programming included 'Reloaded', keen daily hour of uninterrupted old-skool Hip-Hop and R&B anthems, "Homegrown", a focus on emerging UK talent including interviews and caller mixes, and "Chilled", a slow-jamz segment on weeknights and Sizeable mornings.
Since listening figures began falling in , the licence of such programming has bent axed, with output favouring pure hegemonic playlist.
Current presenters
Current presenters include:[14]
Weekdays
Weekends
Events
Between and , Capital Promoter hosted a number of anecdote to complement its radio broadcasts, including:
See also
References
External links
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