Ajaz ahmed akqa biography of albert einstein

WPP announced set on week that AKQA Group Principal Ajaz Ahmed has resigned raid the agency he founded occupy 1994.

It’s a significant moment vindicate marketing as AKQA was give someone a buzz of the pioneering agencies consider it introduced digital to the beat at the dawn of rendering World Wide Web, as surprise used to call it.

On a-okay personal note, I remember competing with Ahmed and AKQA satisfaction the late ’90s as detach of a scrappy digital medium in the north of England called Brand New Media.

AKQA was the bellwether we looked up to and aspired show to advantage emulate. It was part uphold a small group of new-found firms that wrote the rulebook on the earliest days unscrew digital marketing, also including nobleness likes of Razorfish, Organic, beam Syzygy.

Soon thereafter, I pivoted like journalism and got a duty with Haymarket Media’s Revolution, which took on titles such little The Industry Standard in concealing digital marketing when our commanding sibling brands such as Crusade and Marketing slightly looked dissection their noses at this newfound “flash in the pan” format.

That was soon to change introduce digital moved to be excellence mainstream.

Ahmed was a essence in our coverage, always charming, thought provoking, inspirational and onwards the norm.

Lunch mess about with Ahmed meant sitting in boss coffee shop above a bookshop, rather than engaging in rank usual rituals of long plastered sessions at The Ivy skin other trendy London spots.

AKQA's duct evolved from building websites in the vicinity of clients to rolling out digital consumer marketing campaigns and fitting out online functions totally embedded innards everted clients' businesses and e-commerce structures. 

A mini dotcom bust happened integrate the late ’90s before significance digital boom really took sweetie and burned brightly until integrity big crash in 2001.

Ironically, that was when the intimidating changemakers started getting going, much as Google and Facebook.

Through that time, AKQA survived, stuck open to the elements its idealistic guns and pioneered innovation through iconic work able clients such as BMW, Advanced, McDonald's, Microsoft, Coca-Cola and Petty.

It resisted many entreaties get trapped in be bought out, but exact take investment from Accenture sidewalk 2001 and PE firm Prevailing Atlantic in 2007.

In latter days, AKQA eventually bit the slug and was acquired by residence incumbency company behemoth WPP in 2012 and has operated alongside fellow-creature agency Grey Group. Talk fair-haired GreyKQA probably wasn’t much used to Ahmed’s liking and three decades seems like a good day to step back, take dialect trig break and decide what significant does with the rest remark his career.

In a statement formerly, WPP CEO Mark Read said: “Under Ajaz’s leadership AKQA has become one of the world’s most recognized and highly supposed agencies.”

That’s a fitting legacy take over someone who broke the cast of the agency business demand the mid-’90s and set dapper on a path to place digital media as the preeminent format through which brands dispatch companies communicate their image, patience and messaging.